SIMPLECAST FREE

ItвЂ™s signed up Kim Kardashian West to launch a new show about her work with The Innocence Project. Two best-in-class platforms are now able to align with the shared mission of helping publishers succeed, while each team continues to focus on their respective areas of expertiseвЂќ.ДЇor those of you who still feel weird about this not being a Spotify deal, itвЂ™s alright, Spotify has done a new podcasting deal as well. The opportunity and alignment with AdsWizz allow our product вЂ“ and our customers вЂ“ access to a powerful monetisation platform. Simplecast CEO Brad Smith adds: вЂњFrom the beginning, SimplecastвЂ™s mantra and mission was to remain laser-focused on podcast creators вЂ“ building the best tools for publishing and insights. вЂњThe Simplecast solution, paired with the award-winning monetisation platform of AdsWizz, the ad tech subsidiary of SiriusXM, creates an end-to-end solution that enables creators to publish and generate revenue from their podcasts, all in one placeвЂќ, SiriusXM says in a statement.

The two companies have not disclosed how much money changed hands in this deal, but SiriusXM reckons that teaming the podcast platform up with its existing advertising network AdsWizz вЂ“ which it acquired in 2018 вЂ“ will make it all worthwhile. Since launching in 2013, it has become particularly popular with various big brands that have podcasts to get out into the world, attracting the likes of Netflix, Facebook, Medium and Kickstarter. If you donвЂ™t know, Simplecast is a platform that allows podcast makers to distribute podcasts around the web and then get back lots of stats to look at.

SIMPLECAST FREE

And that means US satellite broadcaster SiriusXM was free to have a crack at Simplecast. IвЂ™m only kidding, thereвЂ™s only so many podcast distribution companies Spotify can possibly need to own.

Kinda makes you wonder whatвЂ™s wrong with it. Hey, a podcasting company got bought and it wasnвЂ™t Spotify buying it. Business News Deals Media SiriusXM acquires Simplecast By Andy Malt | Published on Thursday 18 June 2020